1、the only way to do great work is to love what you do. if you haven’t found it yet， keep looking. don’t settle. as with all matters of the heart， you’ll know when you find it.
2、你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
3、reams of academic studies over the decades have amply confirmed television’s pernicious mental and moral influences. and most tv watchers know that their habit is mind-numbing and wasteful， but still spend most of their time in front of that box. so turn your tv off and save some brain cells. but be cautious， you can turn your brain off by using a computer also. try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. or auto race games， or role-playing games.
4、您无法仅问顾客什么他们要和然后设法给那他们。 当您得到它被修造的时候, 他们将想要新的事物。
5、Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first. Cicero said of Socrates that, “He called philosophy down from the skies and into the lives of men.” So use Socrates’ principles in your life, your work, your learning, and your relationships. It’s not about Socrates, it’s really about you, and how you can bring more truth, beauty and goodness into your life everyday.
6、创新无极限!只要敢想，没有什么不可能，立即跳出思维的框框吧。如果你正处于一个上升的朝阳行业，那么尝试去寻找更有效的解决方案：更招消费者喜爱、更简洁的商业模式。如果你处于一个日渐萎缩的行业，那么赶紧在自己变得跟不上时代之前抽身而出，去换个工作或者转换行业。不要拖延，立刻开始创新!
7、并不是每个人都需要种植自己的粮食，也不是每个人都需要做自己穿的衣服，我们说着别人发明的语言，使用别人发明的数学……我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。”
8、你若能绕过经验，便会有创新之举。 —— 乔布斯
9、You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
10、成功没有捷径。你必须把卓越转变成你身上的一个特质。最大限度地发挥你的天赋、才能、技巧，把其他所有人甩在你后面。高标准严格自己，把注意力集中在那些将会改变一切的细节上。变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。
11、Reams of academic studies over the decades have amply confirmed television’s pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. Or auto race games, or role-playing games.
12、关于合作：这不是一个人的演出。当外界认为是乔布斯拯救了曾经摇摇欲坠的苹果公司时，他给了如上的回答。分享才能体会到长久的快乐，一个真正有能力的人从不拒绝与他人合作。
13、记住你即将死去，我们只留下真正重要的东西。 —— 乔布斯
14、关于奋斗：你想用余下的生命去卖糖水，还是有一个机会改变世界？这是乔布斯说服前百事可乐ceo约翰·斯卡利来到苹果公司的经典名言。成功的人永远乐于迎接挑战、不甘满足，正是这种热情，推动他们树立并实现一个个新的目标。
15、作的人们会在mac电脑背后指指点点。我的工作就是为他们创造空间, 弄清楚剩余的组织，并保持它狗急跳墙。
16、请遵从你内心的声音，它们已经知道你想成为什么样的人。
17、很明显，dell和苹果是这个行业里面仅有的两家赚钱的企业。他们靠的是像沃尔玛那样赚钱，我们靠创新。
18、乔布斯的一生短暂而精彩，他的创意和激情改变了整个世界。这里，我们通过他留下的声音，看看“天才”是如何打造的。
19、“我愿意把我所有的科技去换取和苏格拉底相处的一个下午。”
20、你是否知道在你的生命中，有什么使命是一定要达成的?你知不知道在你喝一杯咖啡或者做些无意义事情的时候，这些使命又蒙上了一层灰尘?我们生来就随身带着一件东西，这件东西指示着我们的渴望、兴趣、热情以及好奇心，这就是使命。你不需要任何权威来评断你的使命，没有任何老板、老师、父母、牧师以及任何权威可以帮你来决定。你需要靠你自己来寻找这个独特的使命。
21、我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
22、如果你把每一天都当成生命里的最后一天,你将在这一天发现,原来一切皆在掌握之中。—— 乔布斯
23、领袖和跟风者的区别就在于创新。
24、Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
25、关于效率：时间有限，所以不要为别人而活。一个成熟的人内心是独立的，他能善用身边的各种人、事和物，但从不对他人产生依赖，这样的人是最富有生命力的。
26、I’ve got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is ‘no’, keep looking, you’ll know when you find it.
27、Innovation has no limits. The only limit is your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!
28、成为卓越的代名词，很多人并不能适合需要杰出素质的环境。
29、设计不仅仅是视觉和感觉上如何。设计也是它运行起来如何。
30、It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.
31、i’m the only person i know that’s lost a quarter of a billion dollars in one year. it’s very character-building.
32、以上每句话，刚开始也许很难真正渗透入你的生活， 以上每句话，刚开始也许很难真正渗透入你的生活，但是如果你慢慢吸收这些教训，每次领悟一句话， 是如果你慢慢吸收这些教训，每次领悟一句话，慢慢的你将会发现一个全新的自我。不要踌躇不前，试试看。 你将会发现一个全新的自我。不要踌躇不前，试试看。
34、带着责任感生活，尝试为这个世界带来点有意义的事情，为更高尚的事情做点贡献。这样你会发现生活更加有意义，生命不再枯燥。需要我们去做的事情很多。告诉其他人你的计划，不要鼓吹，也不要自以为是，更不能盲目狂热，那样只会把人们吓跑，当然，你也不要害怕成为榜样，要抓住出头的机会让人们知道你的所作所为。
35、我认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。
36、“人这辈子没法做太多事情，所以每一件都要做到精彩绝伦。”
37、我真诚地祝福他。我真认为他和微软有点挤。他会是一个心胸更加宽广的人——如果他曾经投下了醋意，或者当他更加年轻时离开了聚会所。
38、坚持创造奇迹合作才能成功。
39、关于生命：没有人能逃脱死亡，但这是我们每个人共同的终点。知道自己患上绝症之后，乔布斯并没有怨天尤人，反倒幽默地告诉自己和大家：死亡可以将旧的清除，以便给新的让路。这份坦然让他患癌之后仍然积极地工作生活，继续活了八年之久。
40、成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
41、你的时间有限，所以最好别把它浪费在模仿别人这种事上。
42、我23岁时有100万美元，24岁时1000万美元，25岁时1亿美元。不过这并不重要，因为我并不是为了钱而工作。
43、十几年来，世界各地的书店里涌现出海量的关于历史人物的书籍。这些人物包括苏格拉底、达芬奇、哥白尼、达尔文以及爱因斯坦，他们被称为人们灵感的灯塔，而苏格拉底排在第一位。西塞罗评价苏格拉底说：“他把哲学从高高在上的学科变得与人休戚相关。”把苏格拉底的原则运用到你的生活、工作、学习以及人及关系上吧，这不是关于苏格拉底，这是关于你自己，以及关于你如何给你每天的生活带来更多的真善美。
44、your time is limited， so don’t waste it living someone else’s life. don’t be trapped by dogma – which is living with the results of other people’s thinking. don’t let the noise of other’s opinions drown out your own inner voice. and most important， have the courage to follow your heart and intuition. they somehow already know what you truly want to become. everything else is secondary.
45、只有对一千件事情说“不”，才能确保我们不会误入歧途或浪费过多尝试。
46、There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
47、关于创意：集中和简单一直是我的座右铭。乔布斯认为，简单比复杂更难实现。他用多年时间让自己的思维变得简单、有条理，最后开发出超凡脱俗的“苹果”系列产品。选择越多，我们越要记住：奇迹往往来源于一个简单而执着的信念。
48、我愿意话我所有的科技，换取和苏格拉底共处一下午。
49、不要被教条束缚,那意味着你和其他人思考的结果一起生活。不要被其他人喧嚣的观点掩盖你真正的内心的声音。
50、过去十年中，大量的理论研究表明，电视对人的精神和心智是有害的。大多数电视观众都知道这个坏习惯会浪费时间并且使大脑变得迟钝，但是他们还是选择呆在电视机前面。关掉电视吧，给自己省点脑细胞。还有，电脑也会让你的大脑秀逗，不信的话你去跟那些一天花8小时玩第一视角设计游戏、汽车拉力游戏、角色扮演游戏的人聊聊看，你也会得出这个结论的。
51、在汽车市场上，苹果公司的市场份额比宝马或奔驰或保时捷都大。宝马、奔驰是怎么回事?
52、不要被教条所限，要听从自己内心的声音，去做自己想做的事。—— 乔布斯
53、即时最想到达天堂的人，也不想通过死亡到达天堂。 —— 乔布斯
54、在多数人的词汇中, 设计意味表面装饰。它其实是内部装饰。这是沙发帷幕的织品。但对我, 没什么能比设计的涵义更深刻了。设计是结束自我表达的使用产品，或服务的连续外层人工创作的根本灵魂。
55、life is brief， and then you die， you know?
56、不要迷惑于表象而要洞察事务的本质，初学者的心态是行动派的禅宗。所谓初学者的心态是指，不要无端猜测、不要期望、不要武断也不要偏见。初学者的心态正如一个新生儿面对这个世界一样，永远充满好奇、求知欲、赞叹。
57、你的生命如此短暂，所以不要浪费它过别人的生活，不要被教条所束缚，别让他人的意见淹没你自己发自内心的声音。
58、i’ve got it down to four words: “do what you love.” seek out an occupation that gives you a sense of meaning， direction and satisfaction in life. having a sense of purpose and striving towards goals gives life meaning， direction and satisfaction. it not only contributes to health and longevity， but also makes you feel better in difficult times. do you jump out of bed on monday mornings and look forward to the work week? if the answer is ‘no’， keep looking， you’ll know when you find it.
59、要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。其他事情都是其次的。
60、“我是我所知唯一一个在一年中失去2.5亿美元的人.这对我的成长很有帮助。”
61、领导者和追随者的区别在于创新。
62、Being the richest man in the cemetery doesn’t matter to me . Going to bed at night saying we’ve done something wonderful. that’s what matters to me.
63、是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
64、“几乎每个人都痛恨自己使用的手机。由于界面过于糟糕，所以大部分用户都只能使用手机的少数功能。”
65、Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.
66、你是否已经厌倦了为别人而活?不要犹豫，这是你的生活，你拥有绝对的自主权来决定如何生活，不要被其他人的所作所为所束缚。给自己一个培养自己创造力的机会，不要害怕，不要担心。过自己选择的生活，做自己的老板!
67、live in a way that is ethically responsible. try to make a difference in this world and contribute to the higher good. you’ll find it gives more meaning to your life and it’s a great antidote to boredom. there is always so much to be done. and talk to others about what you are doing. don’t preach or be self-righteous， or fanatical about it， that just puts people off， but at the same time， don’t be shy about setting an example， and use opportunities that arise to let others know what you are doing.
68、death is very likely the single best invention of life. it is life’s change agent. it clears out the old to make way for the new.
69、你想用卖糖水来度过余生，还是想要一个机会来改变世界?
70、对了，还有一件事；酷毙了！
71、热忱是胜利的秘诀。成功者与失败者在技术、能力和智慧上的差别并不大，但如果两个人各方面都差不多，热忱的人将会拥有更多如愿以偿的机会。
72、are you tired of living someone else’s dream? no doubt， it’s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. live a life that you choose and be your own boss.
73、关于人生：做墓地里最富有的那个人毫无意义，真正有意义的是晚上睡觉前可以说自己做了些精彩的事。成功的人总会为自己树立可以预见的目标，然后一点点让它变为现实，而不会沉迷于不切实际的幻想。
74、Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
75、Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don’t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don’t be shy about setting an example, and use opportunities that arise to let others know what you are doing.
76、经验
77、犯错误不等于错误。从来没有哪个成功的人没有失败过或者犯过错误，相反，成功的人都是犯了错误之后，做出改正，然后下次就不会再错了，他们把错误当成一个警告而不是万劫不复的失败。从不犯错意味着从来没有真正活过。
78、你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
79、你们的时间很有限, 所以不要将他们浪费在重复其他人的生活上。
80、there is no shortcut to excellence. you will have to make the commitment to make excellence your priority. use your talents， abilities， and skills in the best way possible and get ahead of others by giving that little extra. live by a higher standard and pay attention to the details that really do make the difference. excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.
81、remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose.
82、佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。
83、did you know that you have big things to accomplish in life? and did you know that those big things are getting rather dusty while you pour yourself another cup of coffee， and decide to mull things over rather than do them? we were all born with a gift to give in life， one which informs all of our desires， interests， passions and curiosities. this gift is， in fact， our purpose. and you don’t need permission to decide your own purpose. no boss， teacher， parent， priest or other authority can decide this for you. just find that unique purpose.
84、don’t equate making mistakes with being a mistake. there is no such thing as a successful person who has not failed or made mistakes， there are successful people who made mistakes and changed their lives or performance in response to them， and so got it right the next time. they viewed mistakes as warnings rather than signs of hopeless inadequacy. never making a mistake means never living life to the full.
85、我们的目标是做世界上最棒的设备，而非成为最大的企业。 —— 乔布斯
86、谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
87、if you do something and it turns out pretty good， then you should go do something else wonderful， not dwell on it for too long. just figure out what’s next.
88、你要有勇气去听从你直觉和心灵的指示——它们在某种程度上知道你想要成为什么样子，所有其他的事情都是次要的。
89、很多公司选择缩减, 那可能对于他们来说是对的。 我们选择了另外一条道路。我们的信仰是：如果我们继续把伟大的产品推广到他们眼前, 他们会继续打开他们的钱包。
90、Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.
91、有时当你创新时, 你会犯错误。最好赶快承认它们, 并在其它创新中改进。
92、You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved. I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
93、关于工作：只有相信自己所做的是伟大的工作，你才能怡然自得。在乔布斯看来，工作会占据生活的很大部分。找到适合自己喜欢的工作、发自内心地热爱它，便会不自觉地调动你的才智，让自己得到满足、充实与快乐。
94、你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。
95、把每一天都当成生命中的最后一天，总有一天你是对的。 —— 乔布斯
96、每个人都会很快死去，所有外部的期望、骄傲，以及对尴尬或失败的恐惧，都会在死亡之后消失殆尽，只留下真正重要的东西。
97、There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.
98、We’re here to put a dent in the universe. Otherwise why else even be here?
99、there’s a phrase in buddhism， ‘beginner’s mind.’ it’s wonderful to have a beginner’s mind.
100、每一个生命来到世间，都注定改变世界。这样的改变应该让每个鲜活的生命在回首时都发自内心地呐喊：“我曾经来过！”、“我就是传奇。”
101、死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
102、Are you tired of living someone else’s dream? No doubt, it’s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.
103、Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try.
104、人生短暂，过着过着你就没了，明白嚒？
105、我想在宇宙固执地演讲。
106、The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
107、别问消费者想要什么，企业的目标是去创造那些消费者需要但表达不出来的需求。
108、innovation has no limits. the only limit is your imagination. it’s time for you to begin thinking out of the box. if you are involved in a growing industry， think of ways to become more efficient; more customer friendly; and easier to do business with. if you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. and remember that procrastination is not an option here. start innovating now!
109、活着就是为了改变世界，难道还有其他原因吗？
110、Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
111、“我把这段话浓缩为：“做我所爱”。去寻找一个能给你的生命带来意义、价值和让你感觉充实的事业。拥有使命感和目标感才能给生命带来意义、价值和充实。这不仅对你的健康和寿命有益处，而且即使在你处于困境的时候你也会感觉良好。在每周一的早上，你能不能利索的爬起来并且对工作日充满期待?如果不能，那么你得重新去寻找。你会感觉得到你是不是真的找到了。
112、有时候，生活会用板砖砸你的头。一定不要失去信仰。我知道，唯一支持我前进的东西就是：我爱我所做的事。—— 乔布斯
113、不要让别人的意见，淹没了你内心的声音。—— 乔布斯
114、人生中最重要的决定，不是你做什么，而是你不做什么。—— 乔布斯
115、innovation distinguishes between a leader and a follower.
116、关于财富：我是唯一一个我所知道一年损失了2亿5千万的人，但这对塑造品格很有帮助。“犯错误不等于错误”，凡事都有利有弊，就像硬币的两面。追求完美可能让人疲惫不堪，失败同样可能打造出非凡的品质。不妨像乔布斯那样，把错误当成警告，而不是万劫不复的深渊。
117、我认为我们正从中获得乐趣。我认为我们的顾客真正喜欢我们的产品。并且我们总是设法做得更好。
118、把真正地有趣的想法和雏鸟技术变成能继续创新几年来的公司, 它要求很多学科。
119、梦想吧，就像明天不会再到来一样。在没有悔恨、没有重来的生命里，用梦想作为我们抵抗世俗、挑战平庸、实现“大我”的支点，按自己所“梦”去活，按自己所“想”去做，改变自己，改变他人，改变世界！
120、我是我所知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。
121、I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building.
122、修造下一代计算机花了我们3年的时间。如果我们给了顾客他们描述中想要的, 我们不得不在与他们谈话一年后建造出计算机——而不是他们现在想要的。
123、你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他一切都是次要。
124、We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
125、be a yardstick of quality. some people aren’t used to an environment where excellence is expected.
126、over the last decade， numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. and socrates stands with leonardo da vinci， nicholas copernicus， charles darwin and albert einstein as a beacon of inspiration for independent thinkers. but he came first. cicero said of socrates that， “he called philosophy down from the skies and into the lives of men.” so use socrates’ principles in your life， your work， your learning， and your relationships. it’s not about socrates， it’s really about you， and how you can bring more truth， beauty and goodness into your life everyday.
127、作为质量的标准。一些人过去不习惯于被认为是卓越的环境。
128、不管她读什么，我的女朋友在做爱时总是会笑。
129、我们在一些伟大的产品上费劲心思，而现在我们迫不及待地想将之公诸于众。
130、I would trade all of my technology for an afternoon with Socrates.